Redesigned an app that enables print businesses to manage their production and manufacturing processes, and created the related Hubspot Knowledge Base and landing page for customers.
How can we accomplish our design goals while working within the code language parameters?
How do we elevate the user experience without disrupting the ingrained workflows of long-term users?
How will we educate veteran and new users of all the changes being made to their daily application?
For the newest version of the application, our team provided new UI assets to be implemented across the application's thousands of screens. We redesigned some screens from scratch, while simply elevating most of them with a more modern UI components and making more precise adjustments where necessary.
Once design assets were created and implemented, each screen usually required multiple iterations of design review—updating UI to new elements, adjusting spacing, and overhauling sections. This meant working closely with dev and product ownership to specify limitations when design adjustments were identified — for instance, if padding could not be added to particular elements or fields.
Before updating the user interface, modules opened within independent windows, so the primary navigation quickly became deeply nested, potentially leaving users confused as to where they are during a long task, or when returning to work.
By moving the navigation to a fixed location on the left of the home pages, it made filtering large sets of data entries easier to filter through.
Within primary tab (i.e. Production, Accounting, Reports), we've created Dashboards for the most commonly used tasks and workflows. When a user selects one of these tabs to navigate to different module sets, the related Dashboards appear.
These Dashboards include FAQs with links to the Hubspot Knowledge Base that we created to launch alongside the application's newest version.
After receiving feedback from a select group of existing app users, we are continuing to iterate and finalize an upcoming release of the newest version on both Mac and Windows.
Interested in working together or learning more about what I do? Send me a message — I'd love to hear from you.
